The Competition

Rather than discuss the current most successful social media channels as just competitors, we take a different approach. Instead of only considering them as just competitors, OShorty will instantly, upon launch, develop a business commensalism relationship with the strongest of these existing competitor social media networks to bring instant traction and growth. What is a business commensalism relationship, you ask? An association between two organizations in which one benefits and the other derives neither benefit nor harm. Since many of the primary female users who will post content on OShorty will be successful and influential users of these successful social media networks in existence, the marketing launch of OShorty will benefit from an enormous amount of free social media marketing from these existing channels. A strong brand and out-of-the-gate marketing hook and strategy, will achieve these commensalism relationships and drive thousands and even milliions of active users, to the OShorty social media network just after the initial launch of the company.